In addition to its public education courses, the Institute works closely with the media to increase public understanding of and appreciation for artisan cheese, for the Institute`s work, and for the small farm culture essential to artisan cheese. Goodman Media International acts to ensure that both the media and the public are aware of the breadth of services that the Institute has to offer. By promoting the Institute`s research, technical services, classes, and other programs, Goodman Media helps to increase the knowledge, appreciation, and expansion of artisan cheese nationwide.

A recent video entitled `Cheese and Microbes` showcases some aspects of the Institute: